Strategy
Our sustainable business strategy is the foundation of everything we do and guides us towards our vision. Through clear priorities and a sense of responsibility as a social carrier, we create stable and long-term value for all our stakeholders.
Comfortgruppen's business strategy
Comfortgruppen's strategy aims to strengthen our position as one of Sweden's leading technology and installation groups. We continue to grow organically, complemented by strategic acquisitions of entrepreneur-driven companies, and further develop the group-wide platform that creates collective strengths and long-term stability.
The focus is on broadening our geographical presence, deepening collaboration between disciplines and companies, and strengthening shared functions to create strong, clear synergies. At the same time, we ensure that subsidiaries and partner companies are given the best possible conditions to develop within the group's structure and culture.
We strive for three clear ambitions that guide how we prioritise and develop our operations.
We are Sweden's leading installation chain
The focus is on broadening our geographical presence, deepening collaboration between disciplines and companies, and strengthening shared functions to create strong, clear synergies.
We are the most attractive employer in the industry
We work to attract and retain qualified employees through a safe and developing work environment, clear leadership and good opportunities to grow.
We are sustainable
We focus on the customer's needs and save the environment and resources. The climate transition drives demand for what we deliver, and our business contributes daily to a more sustainable society.
Strategic goals in summary until 2028
Our strategic goals guide the entire operation and are followed up every year. Read more about our financial goals here.
>10%
average annual growth rate
>8%
EBITA margin in the medium term
100%
of Comfort offers electricity, ventilation, heating and plumbing
>20
eNPS
>50
Customer satisfaction (NPS)
-55%
CO2e emissions by 2030 compared to the base year 2024
This is how we work towards the targets
The strategy is based on three pillars that together drive growth and profitability.
Organic growth
We are strengthening the local offering and deepening cooperation between subsidiaries and regions. Through early dialogue with customers, active work on energy efficiency and a good understanding of future regulations, we create stable, long-term customer relationships.
Acquisition
We complement organic growth with strategic acquisitions of entrepreneur-driven companies. Since 2022, we have completed more than 70 acquisitions. Our acquisition model is based on locally anchored relationships, clear integration, and an ownership structure where selling entrepreneurs, in most cases, reinvest in the group.
Group platform
We are further developing the common functions within procurement, IT, HR, finance, marketing, sustainability and quality to create synergies and give the subsidiaries the best possible conditions to focus on the business.
Read more about us
Business model
Our business model combines the strength of a nationwide group network with full local ownership and responsibility in each subsidiary.
Business areas and market
Comfortgruppen operates in the Swedish installation market in three business areas: electricity, ventilation and heating and sanitation. The market is expected to grow by 4–5 per cent per year in 2026–2027.
Sustainability
Our services and expertise have contributed to society's transformation for 50 years, with safe water, energy efficiency and healthy ventilation in homes, businesses and socially important operations.