Business model
Our business model combines the strength of a nationwide group network with full local ownership and responsibility in each subsidiary.
A hybrid model with clear synergies
Comfort consists of two parts that together form a unique offering on the Swedish market. Together, Comfortgruppen and Comfortpartners form a network of more than 100 companies with over 160 establishments and a combined turnover of approximately SEK 6 billion.
- Comfortgruppen are the subsidiaries owned by the group. Approximately 1,500 employees work here, distributed across more than 70 companies with over 90 establishments around the country. Turnover amounted to SEK 3.2 billion in 2025.
- Comfortpartners are independent partner companies that operate under the Comfort brand through a cooperation agreement. The partner companies are independent but share the brand, purchasing power and expertise with the group. There are approximately 50 partner companies with around 70 establishments and a total turnover of approximately SEK 2.8 billion.
Advantages of the hybrid model
The model creates tangible benefits for all parts of the network.
- Business collaboration: The market coverage with its relationships generates a strong flow of local and regional business and enables national business.
- Joint purchases: Competitive prices through combined purchasing power.
- Common brand: The large network offers strong distribution for an already well-known brand and economies of scale in marketing.
- Spreading expertise: Local, regional and central collaboration enables and ensures the spread of expertise and best practice.
Our offer
Comfortgruppen specialises in three technical installation areas that together cover the needs of the entire property portfolio. Customers are located in B2B (75%), B2C (15%) and B2G (10%).
Electricity
Electrical installations in construction projects and contracts, energy efficiency, alarm and access systems, solar cells, vehicle charging and high-voltage systems. Electricity accounts for 34% of sales.
Ventilation
Air treatment, process ventilation, adjustment, mandatory ventilation control (OVK) and new and renovation of ventilation systems. Ventilation accounts for 19% of sales.
Heating and plumbing
Installation of heat pumps and heating solutions, HVAC projects in homes, industrial premises, schools, commercial premises and public environments, in both new construction and renovation. Heating and plumbing account for 47% of sales.
Decentralised governance
Comfort is built by entrepreneurs for entrepreneurs. Each company has local responsibility for its operations, customer relationships and local identity. A large part of the Comfortgruppen shareholders are active in the subsidiaries and partner companies.
Previous owners of acquired companies and most partner company owners have reinvested in the group, creating long-term incentives and genuine entrepreneurship throughout the organisation.
Growth through acquisitions
Acquisitions are a central part of how Comfortgruppen grows. Since 2022, Comfort has completed more than 70 acquisitions of contractor-run companies within electricity, ventilation and plumbing. More than 30 per cent of the acquired companies were previous partner companies within the Comfort network.
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Business areas and market
Comfortgruppen operates in the Swedish installation market in three business areas: electricity, ventilation and heating and sanitation. The market is expected to grow by 4–5 per cent per year in 2026–2027.
Strategy
Our sustainable business strategy is the foundation of everything we do and guides us towards our vision. Through clear priorities and a sense of responsibility as a social carrier, we create stable and long-term value for all our stakeholders.
Acquisition strategy
Acquisitions are a central part of how Comfortgruppen grows. Since the group was formed in 2022, we have completed more than 60 acquisitions. We are looking for profitable companies with strong local roots and owners who want to continue operating under the Comfort brand.