Group management
The management combines deep industry knowledge with experience from both large organisations and entrepreneurial companies, and is responsible for the ongoing operations and daily operations of Comfortgruppen.
President and CEO
Daniel Ellison
Daniel has extensive experience in leadership, business development and international operations. He has previously served as CEO of Hasopor AB and CEO and Group CEO of Motala Verkstad Group AB. He has also held leading roles at Toyota Material Handling Europe Ltd, including Regional Sales Manager for Northern Europe and integration responsible for Europe.
Born: 1975
Former positions: CEO of Hasopor AB, CEO and Group CEO of Motala Verkstad Group AB, Regional Sales Manager Northern Europe and integration responsible for Europe, Toyota Material Handling Europe Ltd.
Shareholding: 35 107
CFO & deputy CEO
Petra Freimark Thell
With several CFO roles across different industries, Petra has extensive experience in finance, controlling and business management. She has previously served as CFO at Kamic Group, Atoy Automotive Sweden AB, WesC and KICKS, and as Head Controller at Åhléns.
Born: 1969
Former positions: CFO of Kamic Group, CFO of Atoy Automotive Sweden AB, CFO of WesC, Head Controller at Åhléns, CFO of KICKS.
Shareholding: 308 395
COO & Deputy CEO
Richard Pihl
Richard Pihl is one of the group's founding entrepreneurs and is currently COO and Deputy CEO of Comfortgruppen, as well as owner and Chairman of the Board of Setenta Holding. Member of the Board of Comfort since 2012, serving as Chairman of the Board from 2020 to 2025, and as Interim CEO during 2025. He previously served as CEO and founder of Ternstedt Invent AB, where he drove the company's expansion from 15 to 325 MSEK in revenue within plumbing, ventilation, cooling and electrical.
Born: 1970
Former positions: CEO and founder of Ternstedt Invent AB. Project manager and plumbing installer at Invent Rör AB. Board member of Månsson Rör och Värmepumpar AB and Månsson Rör och Värmepumpar Östergötland AB. Active at Åtvidabergs FF as a player and in the acquisition and contracting of football players.
Shareholding: 12 516 244
Chief Communication, ESG, IR and Marketing Officer
Kristina Cato
Kristina has a broad background in communications, sustainability and investor relations. She has previously served as Communications, Sustainability and IR Manager at Cybercom Group, and worked as an advisor in IR, communications and sustainability for companies including Formpipe Software, Asker Healthcare Group, Yubico and Praktikertjänst.
Born: 1968
Former positions: Communications, Sustainability and IR Manager at Cybercom Group, and advisor in IR, communications and sustainability at companies including Formpipe Software, Asker Healthcare Group, Yubico and Praktikertjänst.
Shareholding: 55 000
Head of Business Development
Lotta Holfve
Lotta has extensive experience in business development, strategy, and change management. She has previously served as Business Area Manager for consumer and purchasing and assortment manager at Comfort, and has also held roles as strategic project manager, category manager and responsible for market analysis at Systembolaget AB.
Born: 1970
Former positions: Business Area Manager Consumer, Purchasing and Assortment Manager Consumer at Comfort, Strategic Project Manager, Category Manager, Head of Market Analysis at Systembolaget AB.
Shareholding: 64 152
HR Manager
Robin Lindberg
Robin has broad experience in HR, leadership and organisational development. He has previously held HR roles at Expin Group, BMW Group, Media-Saturn Group and Schenker AB, with a focus on developing organisations, strengthening leadership and creating sustainable work environments.
Born: 1987
Former positions: HR Manager at Expin Group, and HR roles at BMW Group, Media-Saturn Group and Schenker AB.
Shareholding: 5 000
CEO Assistant & Project Manager
Katarina Lindström
Katarina has experience in qualified administrative support and project management. She has previously worked as Executive Assistant at Arla Foods Sweden, held roles within supply chain and the marketing department, and also worked as a consultant at WM Data Assistans.
Born: 1969
Former positions: Executive Assistant at Arla Foods Sweden, Assistant at Arla Foods Sweden Supply Chain and the marketing department, consultant at WM Data Assistans.
Shareholding: 70 000
Head of Business Support
Hans Spett
With a background in business support, logistics and IT, Hans has held several leading roles in the field. He has previously served as Logistics and IT Manager at Comfort, and held roles as logistics investigator at the National Board of Health and Welfare, and logistics manager and product development manager at Setra Byggprodukter AB. He has also held several roles at AssiDomän and run his own consultancy in warehousing and logistics.
Born: 1968
Former positions: Logistics/IT Manager at Comfort, Logistics Investigator at the National Board of Health and Welfare. Own consultancy in warehousing/logistics. Logistics Manager at Setra Byggprodukter AB, Product Development Manager at Setra Group. Various roles at AssiDomän.
Shareholding: 0
Shareholding last updated June 2026